Facebook & Instagram in 2019

Creating mobile responsive website designs for the dominant use of smartphones is now old news! The future is in the innovation of digital experience in speed, personalization and conversational user interfaces based on accurate insight. We’ve gathered the top trends that will dominate Facebook & Instagram in 2019 and here’s what we have in store;

Facebook

  1. Static or declining in most age groups, except the older (55+ age group) which are now the biggest group of users on Facebook. Hence, running health & life insurance along with other parent-centric ads on Facebook is a great idea.
  2. Within Facebook, increased use of Messenger is an opportunity for businesses. The latest statistics from Facebook show the importance of Messenger: with 1.3 billion people using Messenger every month; 8 billion messages exchanged between people and businesses every month and 78% of people with smartphones using the app every month. Messenger is on the rise, people! Make good use of it in order to have better communication with your audience.

  1. Is Customer Journey Mapping on your agenda? We know how difficult it is to measure the effect of each channel. When looking at the online customer journey, is it not enough to look at the ad that got the last click and led customers to buy or download something on your website.

If you do, you overlook posts, landing pages, ads, reviews and many other touch points that also played a role in leading the consumer from A to B. Facebook recently launched a new attribution tool that can help you solve this challenge and measure the value of each channel. Facebook Attribution has already been called one of the biggest updates for companies in 2018 & 2019 – and you can use the new tool for free. Find it in your Business Manager.

Instagram

  1. There’s an increase in usage across all age groups with the largest, the 25 to 34 age group followed by 18 to 24. With the younger age bracket on the rise, you can create more engaging and relevant posts keeping the audience in mind. Additionally, it’s expected that Instagram ad spend continues to increase in line with increased usage and better advertising.

  1. One of the key Instagram advertising trends for 2019 will be interactive, high-quality Instagram Stories ads. Another new feature we’ve noticed in Instagram Stories advertising is shortening of ad text to keep stories ads short and to-the-point. So, if you’ve been relying on text-heavy Instagram Stories ads it might be time to focus your attention on creating engaging and interesting video ads.

Top Digital Marketing Trends For 2019

Following are the top digital marketing trends of 2019 that will make the hit this year. Make sure you’re on top of your A game and synchronize these trends into your social media strategies in order to get the best of both worlds!

Live Video will keep growing!

It’s no secret that YouTube, Facebook and Instagram’s live video services made waves in 2016, 2017, and 2018. The number is projected to grow further more in 2019! Don’t let your brand be late to the live video bandwagon. 67% of live viewers say they are more likely to purchase a concert ticket to see a band or attend an event if they’ve seen a live stream of a similar event online. Further, 45% of live audiences would pay to see a favorite athlete, team, or performer on an online stream.

Video & Video ads will keep growing too!

Like live video, traditional video will keep growing too. Studies expect video to account for a whooping 85% of total internet traffic in 2019. Further, 54% of internet users already watch video on a social media platform monthly, and that number will only grow over the coming years.

Video ads are on the rise too. 65% of ad impressions on Instagram & Facebook were the result of video content, and we’re expecting that number to grow even further. Marketers should consider adding video for their 2019 social media strategy.

There’s a rise of the social CEO!

In an era of fake news, it’s important for CEOs and other top executives to be social & connect with their audience which helps boost a company’s reputation & build trust with their users.

In 2016 only 40% of CEOs were active on social media. Of those users, 70% only used LinkedIn. However, this number is expected to grow as distrust in the media continues, making people want to hear news right from the source.

There are several ways that a CEO can have his or her voice heard. A few of the best ways are by posting to the company blog, Tweeting from a personal account, having a live video session on Facebook or Instagram or writing blog posts on LinkedIn.