Following are the top digital marketing trends of 2019 that will make the hit this year. Make sure you’re on top of your A game and synchronize these trends into your social media strategies in order to get the best of both worlds!
Live Video will keep growing!
It’s no secret that YouTube, Facebook and Instagram’s live video services made waves in 2016, 2017, and 2018. The number is projected to grow further more in 2019! Don’t let your brand be late to the live video bandwagon. 67% of live viewers say they are more likely to purchase a concert ticket to see a band or attend an event if they’ve seen a live stream of a similar event online. Further, 45% of live audiences would pay to see a favorite athlete, team, or performer on an online stream.
Video & Video ads will keep growing too!
Like live video, traditional video will keep growing too. Studies expect video to account for a whooping 85% of total internet traffic in 2019. Further, 54% of internet users already watch video on a social media platform monthly, and that number will only grow over the coming years.
Video ads are on the rise too. 65% of ad impressions on Instagram & Facebook were the result of video content, and we’re expecting that number to grow even further. Marketers should consider adding video for their 2019 social media strategy.
There’s a rise of the social CEO!
In an era of fake news, it’s important for CEOs and other top executives to be social & connect with their audience which helps boost a company’s reputation & build trust with their users.
In 2016 only 40% of CEOs were active on social media. Of those users, 70% only used LinkedIn. However, this number is expected to grow as distrust in the media continues, making people want to hear news right from the source.
There are several ways that a CEO can have his or her voice heard. A few of the best ways are by posting to the company blog, Tweeting from a personal account, having a live video session on Facebook or Instagram or writing blog posts on LinkedIn.